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FORMULA 1 - BOSE
CHALLENGE: Increase awareness of Bose and Mercedes partnership. Increase affinity between the precision engineering of Bose headphones and F1 cars.
SOLUTION: Built Bose/F1 brand channels across three markets (UK, FR, DE) and produced over 100 pieces of branded content - all themed around engineering and performance.
RESULTS: Brand association increased by 43%.

What Happens During A Formula 1 Pitstop?
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