CHALLENGE: Create maximum brand awareness with male audiences across EMEA 5 to eventise a new video asset launch and promote the release date.

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SOLUTION: Activated LED perimeter boards surrounding some of the biggest matches in club football during the climax of the 2021/22 season. Totalling 10 matches across UK, IT, FR, DE and ES including the crucial North London Derby between Tottenham and Arsenal. 

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RESULTS: Reached an audience of over 65M football and entertainment fans with over 26 minutes of creative shown.