CHALLENGE: Utilise the well-received poster and create an innovate offline and online execution.

​

SOLUTION: Commissioned an AR artist to reimagine the popular poster, built a 7m x 4m version and created an installation of the artwork at Kings Cross station, London. Produced a 'making of' video for digital distribution.

​

RESULTS: An estimated footfall of 255,000, PR reach of 3.1m and over 15m streams of the 'making of' video.