CHALLENGE: Engage a male audience by aligning Top Gun: Maverick with the hype around the UEFA Champions League Final.

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SOLUTION: Recruited 6 of the biggest freestylers from around the world (UK, ES, DE, FR, BR, AU) and challenged them to recreate aircraft movements from the film - hosted and judged by ex-Manchester United and France defender, Patrice Evra.

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RESULTS: Reached an audience of over 13m football and entertainment fans via talent social (including freestyler influencers and Patrice Evra) and editorial distribution.